Press Room: 2008
Keynote Expands the World’s Largest On-Demand Mobile Test and Measurement Network to China, India, Mexico and Spain
SAN MATEO, CALIF., — November 19, 2008 — Keynote® Systems (Nasdaq: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced that it has expanded its on-demand mobile test and measurement network to include Beijing, China; Chennai, India; Mexico City, Mexico and Madrid, Spain. The network expansion underscores Keynote’s market leadership as the provider of the largest and most geographically diverse on-demand network for testing and measuring mobile and traditional Web site performance.
Keynote and its subsidiary Keynote SIGOS give its customers the ability to test mobile performance over 200 mobile networks across more than 70 countries. Keynote’s global network is comprised of real and simulated devices, user-provided SIMs and wireless modems, providing an unparalleled and customizable view into the performance of mobile content, applications and services.
Companies who have Mobile applications, content, and services across the globe can leverage Keynote to monitor these services to provide a better customer experience to more people. For example, retailers can leverage Keynote to monitor the delivery of global coupon campaigns, enabling them to build brand loyalty and increase revenue. Large content providers, such as Yahoo and Google, can use Keynote services to monitor the response time, availability and delivery of content from the subscriber’s perspective to build a more compelling and responsive experience. Keynote also provides advantages for companies sending international financial transactions, such as money transfers, via SMS, as they can test and monitor the accuracy of their service to ensure aggregator Service Level Agreements are being met.
“The global reach of Keynote’s on-demand test and measurement network has long made it an important partner of the world’s leading network providers. Now, with the expansion of our real and emulated device network to the large populations of China, India, Mexico and Spain, mobile content providers can reach out to an unparalleled user base with confidence,” said Tim Murphy, mobile marketing manager at Keynote. “With Keynote, companies trying to reach mobile customers now have the ability to test and monitor their content on live, in-country carrier networks. No other company in North America, Europe or Asia offers this breadth of coverage.”
Keynote’s on-demand global test and measurement network can be used to monitor the response time, availability, and delivery of content from the subscriber’s perspective. Companies also can use their results to benchmark against competitors to understand how to build a more compelling and responsive experience and pinpoint areas to improve and reduce subscriber churn. Keynote believes that optimization of the user experience is the key to success for any company looking to establish themselves on the mobile Web.
About Keynote
Keynote Systems (Nasdaq “KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. As an independent and trusted third-party, Keynote provides IT and marketing executives with an unbiased view into their Internet services from around the world. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customer’s online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX. In addition, Keynote’s industry analysis group called Keynote Competitive Research publishes proprietary studies measuring customer experience and service levels across a wide range of industries.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,600 measurement computers and mobile devices in over 240 locations around the world. Keynote also maintains one of the most representative panels of online users consisting of 160,000 consumers. Keynote’s on-demand, hassle-free infrastructure allows businesses to access services they need, when they need them to pinpoint and fix mobile quality and Internet problems before they impact customers.
Keynote helps over 2,800 corporate customers become “the best of the best” by helping them improve online business performance and mobile communications quality. Keynote’s customers represent top Internet and mobile companies including American Express, BP, Caterpillar, Dell, Disney, eBay, ESPN Mobile, E*TRADE, Expedia, FedEx, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon and Vodafone.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at (650) 403-2400.
Keynote, The Internet Performance Authority, Perspective and Customer Experience Rankings are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2008 Keynote Systems, Inc.
Editorial Contacts:
Dan Berkowitz, Keynote Systems, (650) 403-3305, dberkowitz@keynote.com
Leslie Johnson, Citigate Cunningham, (415) 618-8740, ljohnson@citigatecunningham.com